Lessons from the field...

An important insight about integrated marketing in the Lamont-Lieberman contest from Matt Stoller at MyDD: There are also a lot of tactical lessons here in terms of turnout. The internet works extremely well when it's paired with an effective media and field campaign. The Dean campaign couldn't build the field operation in time, and the paid media side wasn't very good. For the first time with Lamont, we saw an integrated internet-message-field campaign, and it worked really well among its targeted universe. This makes sense. The media messaging created a context for conversation, the internet supplied that conversation, and the field campaign organized around that conversation. If you hear compelling ideas from enough sources, and then a friend asks you to act on those ideas, you do. Read the whole post here.

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