Young Adult Panel - Hosted by Guy Kawasaki
Paul Kedrosky is correct, the topic and content of this panel discussion are fascinating. In addition to Kedrosky's take-aways, here are some of my own:
- Context Determines Device
- School/Work:Laptop
- Games:PC
- Communication:Mobile Phone
- Text messaging is the most frequent mode of communication for teens when they're not sitting in front of a computer in which case IM is the hands-down favorite (see below)
- Kids text message, adults e-mail
- IM is the most frequent mode of communication for teens that are in front of a PC
- IM is always on
- Social Networking Sites
- Primary benefit is to connect and stay connected
- Friends in "Real Life" v. MySpace - The former overlaps with the latter but there is a big, salient difference betwen the two
- Buying online offers convenience AND value
- Purchasing is enabled by the availability of plastic - parents' debit and credit cards
- Prices are better online because there's more transparency and information